Below are some free and/or useful resources from Library Aware for use with your Social Media campaigns, from ideas to new features.
- 37 Free Stock Photo Sites for Your Blog & Social Media – If you are looking for some free photo resources, this list includes several noteworthy sites, some of which Parkland has used in the past, and even includes some travel photography images.
- Apps for Instagram Stories Video Editing – If you’re looking for some apps to edit your Instagram stories, two featured apps and how to use them are included here, both InShot (iOS and Android) and CutStory (iOs only).
- Four Eye-Opening Library Marketing Lessons I Finally Learned When I Left My Library Job and Became a Regular Patron – Four tips by a former library employee on reaching non-library users both with social media and other resources. The former library employee shares how they noticed that social platforms can appear unfocused and how to change that.
- How to Optimize Your Social Posts for the Visually Impaired – Features how to make your images and posts more usable for the visually impaired, and includes tips on font selection, color and video creation.
- The Ultimate Guide to Instagram Reels – Instagram Reels is a new video-capture feature within Instagram, similar, but not the same as, the popular Tik Tok platform. Find out how to use this new feature in this article that shows basic how-to information, but also features what it can do for you from a business perspective.
- You CAN Run a Successful Library Card Sign-Up Month Campaign in the Age of COVID-19! Try These Six Ideas for Recruiting New Cardholders – Find out how to market library cards to non-card holders, including the use of Social Media ads, applying for Google Ad Grants for getting in the top Google search results, and encouraging library staff and current cardholders to help promote Library Card Sign-up month.