Advocacy, Communications & Marketing Support
Tools and Resources for Parkland Regional Library System Advocates
Building relationships with funders, stakeholders, and the community we serve is an important aspect of library trustee’s work. Staff supports the board and reinforces a consistent message that demonstrates the vital role libraries play in each community and across the region.
Parkland’s Advocacy Committee members and staff are developing tools to help library advocates. We define advocacy as the actions individuals or organizations undertake to influence decision-making at the local, regional, and provincial level that help create desired policy or funding in support of public libraries.
Our region-wide advocacy tools include:
- Key messages and supporting data
- Crafting your elevator speech template
- Sample elevator speeches
- Parkland Board Orientation FAQ
- Municipal return on investment (ROI) for Parkland members
- Advocacy: We’re stronger when we work together (2020 Conference Presentation)
- Strong Libraries Strong Communities Infographic
- How Parkland Libraries Served Albertans in 2018
Your library manager has access to more regional advocacy tools, such as sample letters to MLAs and councils, on Parkland’s Q drive.
We’re here to help, wherever you happen to be on your advocacy journey. Contact us with questions or to request training for your board.
Communications and Marketing Support
Communicating what you offer and marketing specific services is important to grow your membership base and fill your programs.
There are advocacy and marketing resources on the Q: drive including:
- Social media resources
- Promotional material for services and events
- Friends of the Library materials
- Return on Investment tools
- and more!
Can’t find what you are looking for? Contact Us!