Merchandising is promoting goods by their physical presentation. It is a top of mind for retail stores, and you are participating in merchandising at your library already! The idea is, you can use your space to guide people where you want them to go (a book display, for example) and make them spend more time in your space with how it is laid out. This is the best way to improve your collection marketing.<\/p>\n\n\n\n
In order to successfully market your collection, you have to be well acquainted with it. This may be easy for the person in charge of collection ordering, but everyone that works at the library should make a regular active effort to be familiar with the collection.<\/p>\n\n\n\n
It\u2019s important to highlight your collection on social media, but it may not be where people go to get their book recommendations. You\u2019ll want to track the results of this carefully to see if that\u2019s the content your audience is really looking for. Perhaps your monthly new books<\/em> post isn\u2019t getting any engagement, but bookface Friday<\/em> is raking in the comments, adjust as needed!<\/p>\n\n\n\n Press releases for best books of the year list, new books, top circulating, etc. are a great way to get a wider audience for your collection marketing. I recommend doing these at least once a year. Other methods for print marketing for your collection are:<\/p>\n\n\n\n Merchandising Your Collection | Library Journal<\/a><\/p>\n\n\n\n If You Bought It, Flaunt It! How to Promote Your Collections to Increase Usage | LibraryWorks<\/a><\/p>\n\n\n\n How to Circulate More Books with Smart Merchandising<\/a><\/p>\n\n\n\n Buy Library Signage, Book Holder & Stands on Merchandising Libraries<\/a><\/p>\n\n\n\n Listening to Library Users \u2013 The Library Marketing Show by Angela Hursch<\/a><\/p>\n\n\n\nPrint Marketing \u2013 Flyers & Media<\/h2>\n\n\n\n
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Additional Resources<\/h3>\n\n\n\n