{"id":2109,"date":"2020-01-29T09:24:12","date_gmt":"2020-01-29T16:24:12","guid":{"rendered":"http:\/\/support.prl.ab.ca\/?p=2109"},"modified":"2020-01-29T09:25:24","modified_gmt":"2020-01-29T16:25:24","slug":"webinar-customer-behavior-is-shifting-are-you-prepared","status":"publish","type":"post","link":"https:\/\/support.prl.ab.ca\/index.php\/2020\/01\/29\/webinar-customer-behavior-is-shifting-are-you-prepared\/","title":{"rendered":"Webinar: Customer behavior is shifting. Are you prepared?"},"content":{"rendered":"\n<p><strong>Wednesday, February 12, 2020 11:00 AM PST \/ 2:00 PM EST<\/strong><\/p>\n\n\n\n<p> The role of the social marketer is changing.<br><br> Shifts in audience behavior and the continued decline in organic reach are driving brands to evolve their social marketing strategies in order to reach more customers and deliver concrete ROI.<br><br> In this webinar, you\u2019ll hear from marketing experts who share how to build a successful social marketing strategy. Plus, hear best practices on understanding audience behaviors using social listening tools. <\/p>\n\n\n\n<p><a href=\"https:\/\/hootsuite.com\/webinars\/how-to-build-an-audience-driven-social-marketing-plan?utm_campaign=all-unlocking_the_value_of_social-2020_future_of_customer_engagement-na-none---demand_generation-how_to_build_an_audience_driven_social_marketing_plan_dgp_invite1---&amp;utm_source=webinar&amp;utm_medium=email&amp;utm_content=&amp;mkt_tok=eyJpIjoiTVdJME9HRXpPV0ptT0dKaCIsInQiOiJMNEJqOGpxYkFQa0FIWXFZaGhONnJRTFhsRkMyc3ZyU2Zid2dhWExxaUxYYXNVYkhQNDBpVU1JTEVudEF4K1ZZXC8rampPUkFqTENGdUlVMFZ1NkhqdGh4N3VMendKSkJSUmhMUklMblRSOXhCZnpxREpsc3R4VFVPdUh6MGd5a3dWVzJDcnFNVmtpT3FDVFpvZXpTVURDSDRGK0lJT0w3OSszYU85ZjBjQm5VPSJ9\">Register now<\/a> to learn best practices for building a successful social marketing strategy that keeps up with your audience&#8217;s changing behaviors and demographics. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, February 12, 2020 11:00 AM PST \/ 2:00 PM EST The role of the social marketer is changing. Shifts in audience behavior and the continued decline in organic reach are driving brands to evolve their social marketing strategies in order to reach more customers and deliver concrete ROI. In &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2109","post","type-post","status-publish","format-standard","hentry","category-professional-development"],"_links":{"self":[{"href":"https:\/\/support.prl.ab.ca\/index.php\/wp-json\/wp\/v2\/posts\/2109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/support.prl.ab.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/support.prl.ab.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/support.prl.ab.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/support.prl.ab.ca\/index.php\/wp-json\/wp\/v2\/comments?post=2109"}],"version-history":[{"count":2,"href":"https:\/\/support.prl.ab.ca\/index.php\/wp-json\/wp\/v2\/posts\/2109\/revisions"}],"predecessor-version":[{"id":2111,"href":"https:\/\/support.prl.ab.ca\/index.php\/wp-json\/wp\/v2\/posts\/2109\/revisions\/2111"}],"wp:attachment":[{"href":"https:\/\/support.prl.ab.ca\/index.php\/wp-json\/wp\/v2\/media?parent=2109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/support.prl.ab.ca\/index.php\/wp-json\/wp\/v2\/categories?post=2109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/support.prl.ab.ca\/index.php\/wp-json\/wp\/v2\/tags?post=2109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}