Advocacy Support<\/p>\n\n\n\n
Tools and Resources for Parkland Regional Library System Advocates <\/strong><\/p>\n\n\n\n Building relationships with funders, stakeholders, and the community we serve is an important aspect of library trustee\u2019s work. Staff supports the board and reinforces a consistent message that demonstrates the vital role libraries play in each community and across the region. We define advocacy as the actions individuals or organizations undertake to influence decision-making at the local, regional, and provincial level that help create desired policy or funding in support of public libraries.<\/em><\/p>\n\n\n\n Municipal funding plays a huge role in keeping the library operational and allowing it to meet the diverse needs of a community. It\u2019s important to advocate for the library to your Municipal Council and Parkland has developed a host of resources to help you do so. As you scroll down this page, you\u2019ll find a variety of resources meant to help library staff, board members, and patrons to promote and advocate for the local public library. Additionally, you can request help from Parkland Staff for training, campaign building, council presentations, and more to help you get started.<\/p>\n\n\n\n Library Managers have access to more regional advocacy tools on Parkland\u2019s Q Drive. We\u2019re here to help, wherever you happen to be on your advocacy journey. Contact us<\/a> with questions or to request training for your board.<\/p>\n\n\n\n Marketing Support<\/strong><\/p>\n\n\n\n Communicating what you offer and marketing specific services is important to grow your membership base and fill your programs. It is best to have a marketing strategy and keep a close eye on your goals. Measurement is key. Like advocacy, marketing is a long game. The more consistently you put the word out about your services the more quickly brand recognition will grow, which equals more cardholders and engagement with your library!<\/p>\n\n\n\n Along with marketing materials available to library staff on the Q Drive, here are some marketing resources to help get you started:<\/p>\n\n\n\nMunicipal Advocacy Tools<\/h5>\n\n\n\n
Storytelling for Change<\/h6>\n\n\n\n
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Letter Templates<\/h6>\n\n\n\n
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Additional Advocacy Resources<\/h6>\n\n\n\n
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