Advocacy Support
Tools and Resources for Parkland Regional Library System Advocates
Building relationships with funders, stakeholders, and the community we serve is an important aspect of library trustee’s work. Staff supports the board and reinforces a consistent message that demonstrates the vital role libraries play in each community and across the region.
Parkland’s Advocacy Committee members and staff are developing tools to help library advocates. We define advocacy as the actions individuals or organizations undertake to influence decision-making at the local, regional, and provincial level that help create desired policy or funding in support of public libraries.
Our region-wide advocacy tools include:
- Provincial Advocacy Takeaway Document
- Provincial Advocacy Guide
- Presenting Your Library Budget to Council Tip Sheet
- Your Guide to Building Rapport With Administration and Council
- Municipal ROI Documents
- Advocacy Training Videos
Your Library Manager has access to more regional advocacy tools, such as sample letters to MLAs and councils, on Parkland’s Q drive. Additional library advocacy tools include The Alberta Library’s Advocacy Resources and Ontario Library Association’s Advocacy Resources.
We’re here to help, wherever you happen to be on your advocacy journey. Contact us with questions or to request training for your board.
Marketing Support
Communicating what you offer and marketing-specific services is important to grow your membership base and fill your programs. It is best to have a marketing strategy and keep a close eye on your goals. Measurement is key! Like Advocacy, marketing is a long game. The more consistently you put the word out about your services the more quickly brand recognition will grow which equals more cardholders and engagement with your library!
Along with marketing materials available to library staff on the Q Drive, here are some marketing resources to help get you started:
Can’t find what you are looking for? Contact Us!