Why You Should Consider Having a Membership Renewal Strategy

While acquiring new members is important, it is equally crucial to recognize the significance of a robust renewal strategy for library memberships. This blog post will explore why a renewal strategy is indispensable for libraries and how it contributes to their long-term success.

A renewal strategy ensures that library members stay actively engaged with the library’s resources and services. By emphasizing the benefits and value of membership, libraries can remind their patrons of the vast array of offerings, such as access to physical and digital collections, educational programs, events, and personalized assistance. Regular communication and targeted marketing campaigns can help reinforce these benefits, thus prompting members to renew their memberships and continue benefiting from the library’s resources.

Polaris will send out an automatic renewal reminder to your library patrons. Consider an additional email, phone call, or regular renewal event to encourage those with lapsed memberships to visit the library.

Removing barriers to renewal and making the process as simple as possible will help you increase your success. You should have the steps and information presented in your communications and on your website clearly and concisely for your patrons. Libraries with free memberships should consider a web form where library users can let you know they want to renew without visiting the library like this one from Blackfald’s Public Library’s website.

By focusing on member engagement, additional communication, and removing barriers to renewals, libraries can create a compelling case for members to renew their memberships.