Reaching non-library users can be difficult, which is why outreach programs are so important. This will gradually build a connection with your community and strengthen the public image of the library. Making a plan will be the first step in your outreach efforts. Set your intention for outreach and determine …
Email marketing is an inexpensive or free way to market your library’s collection or services. Here are the top 5 tips to get you started or improve your library’s current email marketing strategy. 1. Personalization is key Email marketing software often has the ability for readers to select what content …
October is Canadian Library month! To help celebrate, Parkland has planned a Golden Ticket Contest for all libraries in the region. A poster, a golden ticket and instructions were sent out on the van runs. Each day, the library will hide the golden ticket and if a library member finds …