The admin side of your library’s Facebook account can become a mess quickly. Forgotten passwords, the handover process when there are staffing changes, and the difficult-to-navigate Facebook help center – this blog post will cover some processes for the issues we see come up often.
Meta Business Suite – Business Portfolio
To create or manage your library’s Facebook page, you need to connect a personal profile to the page. Your profile will not be visible to the public. You won’t receive messages to your account from the library’s page, and it is very straightforward to toggle between your account and the library page. These are common concerns we hear from new library managers when setting them up for admin access on an account. In the past, we were able to create a “dummy” account with a fake name and photo whose sole purpose was to be an admin, but this is no longer possible as Facebook has implemented strict verification processes. If you don’t have a personal Facebook account, Parkland’s profile “Jane Marie” is also able to be your admin with your permission. This makes it easy when a password is lost or there are staff changes.
Meta Business Suite is where you can manage your library’s Facebook presence and even connect Instagram to it as well, making your library’s social media management streamlined and centralized. A business portfolio is created automatically when you link your Facebook and Instagram accounts in Meta Business Suite. The business portfolio’s permissions override all others. Having two different spots for making changes can be confusing, and it is difficult to know if you have a Business Portfolio since it can be created automatically.
Offboarding and Onboarding Process
When staff are leaving your library, ensure that there is a new admin added and the leaving staff member is removed. If you have Parkland or “Jane Marie” as an admin on your account, we can make these changes for you. When a new staff member is onboarded, they should be added as an admin on the library page if they will be responsible for social media. Keep in mind, it is best to only have 1-2 people posting or as admins on the page. If there are too many different “voices”, it can lead to inconsistent style and brand recognition.
To learn more, search “Facebook” or “Social Media” on the support site to view past blog posts, or contact Hailey for customized training at hhalberg@prl.ab.ca.