Hootsuite: Social Media during a crisis or emergency

10 tips for communicating on social media during a crisis or emergency:

1. Review—and possibly pause—your upcoming social calendar
2. Have a social media policy in place
3. Know who’s on your “tiger” team
4. Make sure employees are aware of your organization’s position
5. Communicate with honesty, openness, and compassion
6. Cite only credible sources
7. Use social media listening and monitoring to stay informed
8. Avoid “trend-jacking” or activities that appear profit-driven
9. Leave room for questions
10. Don’t disappear

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