The physical space of a library plays a significant role in attracting and retaining patrons. This is where merchandising and attractive spaces play a crucial role.
Merchandising refers to the visual presentation of items in a store, such as the arrangement of products on shelves, the use of signage, and the creation of displays. In a library context, merchandising refers to how books and other materials are presented to patrons. Libraries can use merchandising to highlight new arrivals, seasonal themes, or specific genres or authors. By making books and other materials more visually appealing, libraries can increase circulation and engage patrons in browsing.
Attractive spaces go hand in hand with merchandising. A welcoming and visually appealing library is more likely to attract and retain patrons than drab or cluttered ones. Attractive spaces can include comfortable seating areas, well-lit spaces, and engaging displays. Libraries can also incorporate artwork, plants, and other decorative elements to create a warm and inviting atmosphere.
Ensuring your library space is attractive can increase patron satisfaction. When a library is visually appealing and easy to navigate, patrons are more likely to enjoy their experience and return in the future. By creating an attractive space, libraries can make a positive impression in the minds of their patrons.
Finally, effective merchandising and attractive spaces can help libraries compete in an increasingly digital world. With so much information available online, libraries must provide a unique and engaging experience. By creating an attractive space and using effective merchandising techniques, libraries can set themselves apart from online resources and provide a valuable service to their communities.
Parkland has created an Attraction Audit document to assist libraries in this process. Feel free to use the document independently or contact your Parkland Consultant to complete the audit for your library.